1. Who we are
Matilda Method Ltd (Company No. 16742806) is a company registered in England and Wales. Registered address: 60 Tottenham Court Road, Office 370, London, W1T 2EW. Contact email: team@matildamethod.com. We act as the Data Controller for all personal data collected through our websites, forms, and services.
2. What data we collect
We may collect:
- Identity and contact details (name, email address, phone number).
- Booking and payment data (from Calendly and Stripe).
- Coaching notes and client records.
- Newsletter and marketing preferences (ConvertKit / Kit).
- Testimonials and media you submit (voluntary).
- Technical and usage data (analytics cookies, device type, browser information).
3. How we collect data
Directly from you via forms, bookings, emails or digital downloads.
Automatically through cookies and analytics tools (Google Analytics 4, Meta Pixel).
From third-party integrations you use to interact with us (e.g. Calendly, Stripe).
4. Why we process your data & lawful basis
| Purpose | Lawful Basis (UK GDPR Art 6) |
| Deliver coaching or digital products | Contract |
| Process payments & invoices | Contract / Legal obligation |
| Send emails & newsletters | Consent |
| Maintain client records for tax | Legal obligation |
| Collect analytics for site performance | Consent (via cookie banner) |
| Publish testimonials or images | Explicit Consent |
5. How long we keep data
Client and financial records are retained for 6 years to meet accounting and tax requirements. Marketing data is kept until you withdraw consent. Testimonials remain online until you request removal.
6. Who we share data with (processors)
We only share data with trusted service providers acting under data-processing agreements: Stripe Payments UK Ltd, Calendly LLC, ConvertKit LLC (Kit), Google LLC, Meta Platforms Inc., Etsy / Payhip / SendOwl. All transfer personal data internationally under the UK International Data Transfer Addendum or EU Standard Contractual Clauses.
7. Data security
We use HTTPS encryption, strong passwords, and two-factor authentication on email, cloud and payment accounts. Access is limited to authorised staff or contractors under confidentiality agreements.
8. Your rights under UK GDPR
You have the right to: access, rectify, erase, restrict processing, object, and data portability. To exercise these rights, email hello@matildamethod.com. If you are unhappy with our response, you may complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk.
9. Data transfers outside the UK
Where data is transferred to processors in the US or elsewhere, we rely on the UK IDTA and appropriate safeguards approved by the ICO.
10. Changes to this policy
We review this policy annually and update the Effective Date above. Any material changes will be posted on our website.
11. Recording of Events and Webinars
Matilda Method occasionally records live masterclasses or coaching sessions for replay, educational, and marketing purposes.
Participants are informed in advance and may choose to attend with their camera off or not attend.
Recordings are stored securely and may be shared on the Matilda Method website, social media, or training platforms.